The Beauty In Fighting An Ugly Disease
A Sneak Peek At The Fight To End Cancer 2018 Official Campaign
Article By: Allison Dellandrea, Chris Small
This year’s Fight To End Cancer (FTEC 2018) Fight Team had a 6:30 AM call 0n Sunday, February 25th, at the Old Mill in Toronto. Our Fight Team received their own full superstar treatment, while Team Canada celebrated their success at the closing ceremonies of the Winter Olympics. A team of talented hair and makeup artists prepped our heroes for the Official 2018 Fight To End Cancer Promotional Campaign shoot. The transformation from fighter to supermodel was completed by stunning formal wear provided by TIPTOP Tailors, now in its fifth year of partnership with FTEC.
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Today they were launched into the largely unfamiliar territory of photoshoots, media events and video diaries. This, beyond the countless hours of training required of our Fight Team in the gym. The atmosphere on set was buoyant as the camaraderie within the team infected everyone around them, despite the early morning start and paparazzi pressure.
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The Fight Team and production crew transitioned to Kingsway Boxing Club for a full afternoon of action shots. They swapped their tuxedos and ballgowns for athletic gear provided by official Fight Team sponsor Kimurawear. The Fight Team then got down to the business of showing off their personalities and their boxing skills, to the media team.
The results of the nearly 12 hour day are a collection of breathtaking photos and videos that will form the heart of the promotional material for the Fight To End Cancer Gala Fundraiser being held Saturday, June 2nd 2018, at the Old Mill Toronto in support of the Princess Margaret Cancer Foundation.
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A huge thank you to all of the photographers, hair & make-up artists, assistance crew & FTEC’s Planning Committee for all their hard work in executing such an inspiring and stunning campaign.
Official Campaign Photographer: Spencer Wynn | Photographer Assistant: Rebecca Freeman | Photographer Assistant: Alisia DeMelo
Campaign Photographer: Virgil Barrow Photography
Official FTEC Videographer: Arnold Caylacyan
Behind The Scenes: Vincent Dayrit | Chris Small
Hair and Makeup Artists: Monique Lewis | Monika Iskra | Tharshana Kailayapillai | Kenlyn Alexander
Shoot Location: The Old Mill, Toronto
Wardrobe By: TIP TOP Tailors | Kimurawear
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MEET THE FTEC2018 FIGHT TEAM
Help the #FTEC2018 Fight Team reach their goal of $1 million dollars before their June 2nd Fight Night! Use the link below to get to know the individual team members better and support them in their Fight To End Cancer!
Defeat Is NOT An Option
Media Contact:
Jennifer Huggins
Executive Director
Phone: +1.416.666.9314
Email address: jennifer@fighttoendcancer.com
Important Dates:
–> Official Media Day: Thurs. May 24, 2018 6pm – 8pm | Lavelle Rooftop Lounge Request Media Access
–> 2018 Charity Boxing Gala: Sat. June 2, 2017 5pm – 11 pm | Old Mill Toronto Request Media Access