“PSA is a big believer in the power of fighting for what matters most. Cancer has touched the lives of so many of our friends, our families, and our colleagues.”
Pronto Solutions Alliance Inc. (PSA) has long been committed to making a difference, not just in the business world but also in the lives of those in the community. This year, PSA has taken a powerful stand in the fight against cancer by supporting the Fight to End Cancer (FTEC). By purchasing a table at this prestigious event, PSA is demonstrating its unwavering commitment to a cause that touches millions of lives worldwide.
For PSA, the fight against cancer is deeply personal. The company understands that cancer does not discriminate—it affects individuals from all walks of life, including friends, families, and colleagues. As a company dedicated to fighting for what matters most, PSA saw the opportunity to sponsor Fight to End Cancer as an honor and a responsibility.
“PSA is a big believer in the power of fighting for what matters most. Cancer has touched the lives of so many of our friends, our families, and our colleagues. When the opportunity arose to support the fight against cancer, we felt it would be an honor as a company to raise our hand to sponsor the Fight to End Cancer.”
— Jarrad Sonnenberg
Standing Together in Strength and Solidarity
PSA recognizes the strength, resilience, and courage of those who have battled cancer firsthand. The company has seen the impact of this disease within its own organization, with employees at all levels having personal experiences dealing with cancer within their families and communities. Their support for FTEC is not just a sponsorship—it is a statement of solidarity, a message of hope, and a commitment to a future without cancer.
As part of its sponsorship, PSA is directly contributing to vital research and innovative treatments that offer hope to those affected by cancer. Their support of Fight to End Cancer ensures that crucial funds are directed toward groundbreaking research at the Princess Margaret Cancer Centre, one of the world’s leading cancer research institutions.
PSA’s dedication to this cause is clear:
“At PSA, we believe in supporting causes that reflect the values of our team and the communities we’re part of.Like many organizations, cancer has impacted people throughout our company both personally and through loved ones. It’s a cause that hits close to home for many of us.Our decision to support the Fight To End Cancer comes from a place of respect for those affected and a desire to contribute to something meaningful. We’re proud to stand alongside others who are working toward a future with better outcomes and more hope.This is one small way we can show our support and honour the strength of those facing cancer every day.”– Jarrad Sonnenberg
About PSA
Pronto Solutions Alliance Inc. (PSA) is a Canadian-based software and consulting firm specializing in ERP, BPM, and financial planning solutions tailored for mid-sized businesses. We partner with organizations across industries including mining, construction, manufacturing, and mining services to streamline operations, drive efficiency, and support growth through smart, scalable technology.
Sponsor Team PSA
PSA’s involvement in Fight to End Cancer serves as a powerful reminder that businesses have a significant role to play in creating positive change. Their contribution is more than just financial—it is a heartfelt commitment to saving lives, supporting research, and standing in solidarity with those affected by cancer.
As PSA joins forces with the Fight to End Cancer, they send a clear message: the fight against cancer is a fight we must all take part in—because together, we are stronger.
The Fight To End Cancer (FTEC) is profoundly grateful for the unwavering support of our presenting partners: Grafton Apparel, Landscape Plus Ltd., and our newest partner, APEX Mobile Media.
Since 2014, Grafton Apparel has been a force in the community, contributing over $2 million to The Princess Margaret Cancer Foundation through innovative, year-round initiatives.
Landscape Plus Ltd., under the leadership of Jim Mosher and family, has been instrumental since 2012, helping to raise over $3 million in direct donations. Their dedication honours personal connections to the cause and strengthens our community impact.
Elevating their commitment, APEX Mobile Media, a key sponsor since 2020, has stepped into the role of Presenting Partner for 2025. Their global reach and expertise in mobile advertising are set to amplify FTEC’s mission, bringing the fight against cancer to a worldwide audience. Together, these partnerships embody our collective resolve to knock out cancer in our lifetime.
About The Fight To End Cancer
The Fight To End Cancer (FTEC) is a year-round initiative carried out by ambassadors, sponsors and volunteers worldwide. Over $3 million has been donated to date, since our inaugural year, in 2012. Funds raised by FTEC are donated directly to the Princess Margaret Cancer Foundation. Each year we celebrate the incredible hard work and dedication of our FTEC family with a black-tie charity boxing gala. This gala showcases ten men and women who represent our Official Fight Team. Our goal is to raise funds for cancer research year-round with the support of the local community and business owners. Let’s make a difference now in the fight to end cancer, for a long and successful future for everyone. This is an event like no other and has quickly become one of the most anticipated events in Toronto. www.fighttoendcancer.com
About The Princess Margaret Cancer Foundation
The Princess Margaret Cancer Foundation at University Health Network raises funds for breakthrough research, exemplary teaching and compassionate care at Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which now includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute. More information about the Foundation can be found at www.thepmcf.ca
