A sneak peek as the 2025 Fight To End Cancer fight team is placed in ‘Picture-Perfect’ position for the official campaign shot, conceptualized by renowned Toronto photographer, Spencer Wynn. [Photo Credit: Rebecca Freeman]
A HUGE THANK YOU TO ALL OF THE PHOTOGRAPHERS, HAIR & MAKE-UP ARTISTS, ASSISTANCE CREW AND FTEC’S PLANNING COMMITTEE FOR ALL THEIR HARD WORK IN EXECUTING SUCH AN INSPIRING AND STUNNING CAMPAIGN.
Official Campaign Photographer: Spencer Wynn
Headshots and Photography Assistant: Rebecca Freeman
Principle Photographer: Virgil Barrow Photography
Social Media & Behind The Scenes: Alisia DeMelo, Amanda Rice
Behind The Scenes Photography: Jessica Zado, Zardasht Abdulkhalegh
Makeup Artist: Melanie Lima (Belle Beauty)
Hair Stylists: Monika Iskra, Amanda Kersnik of Elevate Beauty Lofts
Official Shoot Location: Kingsway Boxing Club
Wardrobe By: Tip Top | Kimurawear
Production Team: Arnold Caylakyan (Lead), Blair Woodward
FTEC Support: Allison Dellandrea
Production Assistant: Shana Bates
Lights, Camera… Ringside Action | A Sneak Peek At The Fight To End Cancer 2025 Official Campaign
On a snowy February morning, this year’s Fight To End Cancer (FTEC2025) Fight Team awoke just after dawn, not for the early grind of morning training, but to make their way to the Kingsway Boxing Club for their 8:00 a.m. runway call. It was the kick off to a rigorous day of photos, interviews and video shoots in support of The Princess Margaret Cancer Foundation. With coffee at hand, our Fight Team was met by an enthusiastic team of volunteers who make up the dynamic photography, production, and behind the scenes teams at the heart of the Fight to End Cancer.
Instead of donning their boxing gloves, our fighters laced up their designer corsets and gossamer gowns, buckled their sequined stilettos and suited up in their striking formal wear provided by TIP TOP. The team was then transformed by our talented hair and makeup artists into runway-worthy candidates for the Official 2025 Fight To End Cancer Campaign photoshoot.
[Behind the scenes moments captured by Toronto Photographer, Virgil Barrow]
The 2025 Fight To End Cancer Photo Shoot was more than just a stunning showcase—it was a powerful tribute to the unwavering commitment, resilience, and passion of this year’s fight team. Bringing together the raw energy of these dedicated fighters with the undeniable glamour of the campaign, the shoot highlighted the countless hours of training, sacrifice, and determination that fuel their journey to the ring at the highly anticipated Fight To End Cancer Gala at the Old Mill Toronto.
This tradition is a reminder that behind every fighter is an incredible story of perseverance. Each image captured during the shoot reflects not only the grit and intensity of their training but also the strength and elegance with which they take on this challenge. It’s a rare glimpse into the world of these courageous individuals—people who are not only learning to fight but doing so in the name of a greater cause.
[Behind the scenes moments captured by Toronto Photographer, Jessica Zado]
The state-of-the-art training facility where the team prepares plays a key role in their journey, providing a space for them to push their limits, hone their skills, and grow together as a team. However, what truly defines this experience is the fighters themselves—the heart, dedication, and unstoppable force behind the movement.
This shoot is more than an introduction to the FTEC2025 Fight Team—it’s a celebration of the incredible forces that make this initiative possible. Stay tuned for the official campaign reveal and witness the fusion of power, purpose, and elegance in every frame.
[Behind the scenes moments captured by Toronto Photographer and videographer, Alisia DeMelo]
From first call to wrap-up, the team was buoyed by the energy, generosity and camaraderie of the entire #FTEC family of coaches, photographers, production staff and volunteers. Despite the early start and long day, the fighters brought all of their grit along with their glamour to this year’s campaign.
The output from the 12-hour day are a collection of stunning photos and inspiring videos highlighting the talent and tenacity that is the #FTEC2025 team. These images will comprise the core of the promotional material for the Fight To End Cancer Gala Fundraiser being held Saturday, May 31, 2025 at the historic Old Mill Toronto in support of groundbreaking research and treatments executed by The Princess Margaret Cancer Foundation.
[Behind the scenes moments captured by Toronto Photographer and videographer, Rebecca Freeman]
[Fun behind the scenes test shots featuring Rebecca Freeman, Alisia DeMelo and Spencer Wynn. By World Renowned Photographer, Spencer Wynn]
Let’s Take A Moment To Meet This Years Incredible Heroes…
Important Dates:
–> FTEC2025 OFFICIAL MEDIA DAY WEIGH-INS: Thursday May. 22 5:00 pm – 9:00 pm | Kingsway Boxing Club
–> FTEC2025 FIGHT TO END CANCER GALA: Saturday May. 31 5:00 pm – 11:00 pm | The Old Mill Toronto (Blue Rooms – Lower Level)
The Fight To End Cancer (FTEC) is profoundly grateful for the unwavering support of our presenting partners: Grafton Apparel, Landscape Plus Ltd., and our newest partner, APEX Mobile Media.
Since 2014, Grafton Apparel has been a force in the community, contributing over $2 million to The Princess Margaret Cancer Foundation through innovative, year-round initiatives.
Landscape Plus Ltd., under the leadership of Jim Mosher and family, has been instrumental since 2012, helping to raise over $3 million in direct donations. Their dedication honours personal connections to the cause and strengthens our community impact.
Elevating their commitment, APEX Mobile Media, a key sponsor since 2020, has stepped into the role of Presenting Partner for 2025. Their global reach and expertise in mobile advertising are set to amplify FTEC’s mission, bringing the fight against cancer to a worldwide audience. Together, these partnerships embody our collective resolve to knock out cancer in our lifetime.
About The Fight To End Cancer
The Fight To End Cancer (FTEC) is a year-round initiative driven by ambassadors, sponsors, and volunteers worldwide. Since our inception in 2012, we have donated nearly $3 million to the cause. Funds raised by FTEC go directly to the GTX Program at The Princess Margaret Cancer Foundation. Each year, we honour the hard work and dedication of our FTEC family through alternating events: a black-tie charity boxing gala and our newest initiative, The Friday Night Fights ‘To End Cancer’. Our mission is to raise funds for cancer research year-round with the support of the local community and business owners. Together, we will end cancer in our lifetime. Learn More About The Fight To End Cancer.
About The Princess Margaret Cancer Foundation
The Princess Margaret Cancer Foundation at University Health Network raises funds for breakthrough research, exemplary teaching and compassionate care at Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which now includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute. More information about the Foundation can be found at www.thepmcf.ca
