A sneak peek as the 2020 Fight To End Cancer is placed in ‘Picture-Perfect’ position for the official campaign shot, conceptualized by renowned Toronto photographer, Spencer Wynn. [Photo Credit: Chris Small]
Casting Light Into The Fight To End Cancer
A Sneak Peek At The #FTEC2020 Official Campaign
A huge thank you to all of the photographers, hair & make-up artists, assistance crew & FTEC’s Planning Committee, for all their hard work in executing such an inspiring and stunning campaign.
Official Campaign Photographer: Spencer Wynn | Photographer Assistant: Rebecca Freeman | Photographer Assistant: Alisia DeMelo
Portrait Photographer: Virgil Barrow Photography
Official FTEC Videographer: Arnold Caylacyan
Behind The Scenes: Chris Small
Hair Stylists: Olesya Mashkina, Ashley Botting, Swan Ng
Makeup Artists: Shamia O’Brien, Shohreh Hassankhani, Nancy Yehia, Tejinder Kaur
Official Shoot Location: The Old Mill Toronto
Wardrobe By: Tip Top | Kimurawear
The Fight To End Cancer (FTEC2020) Fight Team made their way to Kingsway Boxing Club for a 6:30 am call time on February 23, 2020, a wintery Sunday morning. This was the kick off to a busy day of photos and video shoots in support of FTEC2020. Our Fight Team started their day with coffee in hand and a team of incredibly talented hair and makeup artists prepping them for the Official 2020 Fight To End Cancer Promotional Campaign photoshoot. While most of us dreamed of an early spring, the fighters donned formalwear provided by Tip Top, official fight gear supplied by Kimurawear and stepped into the limelight.
On this day, the familiar proving grounds of Kingsway Boxing were transformed from old-school boxing gym to a space resembling a Hollywood soundstage, complete with bright lights, multiple photographers and behind the scenes photos and social media posts.
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Meet the Hair and Make-up team of the Fight To End Cancer. For these incredible heroes, their weapon of choice consists of hairspray and the finest collection of eyeshadow. Thanks to this incredible team for finding the beauty in fighting cancer! [Photo Credit: Chris Small]
Alissa Winicki (left) poses with her opponent Julia Siegal (right) for the official campaign shoot at the Old Mill Toronto. [Photo Credit: Chris Small]
Elissa Herrington, FTEC2020 Fighter, is directed on set by Portrait Photographer and fight team head coach, Virgil Barrow. [Photo Credit: Chris Small]
The Fight Team and production crew migrated to The Old Mill Toronto for an afternoon filled with more photos and videos, after a full morning and team lunch at Kingsway Boxing. Shedding their training gear, the transformation from fighters to models was completed by fantastic formal wear courtesy of TIPTOP Tailors, now in its seventh year of partnership with FTEC.
The Fight Team,well into their second month of training, has been putting in the hard work required to ensure they have a great showing on fight night. Beyond the gym, the team is ramping up their awareness and fundraising campaigns with social media posts, articles and now a full-fledged, multi-location, multi-set photoshoot. The team was filled with energy and camaraderie from first call to wrap-up, despite the early start and a long day.
The output from the 12-hour day are a collection of stunning photos and inspiring videos that will comprise the core of the promotional material for the Fight To End Cancer Gala Fundraiser being held Saturday, May 30th, 2020 at the Old Mill Toronto in support of the Princess Margaret Cancer Centre.
Important Dates:
–> Official Media Day: Thurs. May 21, 2020 6pm – 8pm | Request Media Access
–> 2020 Charity Boxing Gala: Sat. May 30, 2020, 5pm – 11 pm | Old Mill Toronto Request Media Access
Let’s Take A Moment To Meet This Years Incredible Heroes…
Meet The 2020 Fight Team
Help the #FTEC2020 Fight Team reach their goal of $2 million dollars before Fight Night! Use the link below to get to know the individual team members better and support them in their Fight To End Cancer! Defeat Is NOT An Option
Sponsor A Fighter Tickets & Event Info
About The Fight To End Cancer
The Fight To End Cancer (FTEC) is a year round initiative carried out by ambassadors, sponsors and volunteers worldwide. Over $1,500,000 has been donated to date since our inaugural year in 2012. Funds raised by FTEC are donated directly to the Princess Margaret Cancer Foundation. Each year we celebrate the incredible hard work and dedication of our FTEC family with a black-tie charity boxing gala. This gala showcases ten men and women who represent our Official Fight Team. Our goal is to raise funds for cancer research year-round with the support of the local community and business owners. Let’s make a difference now in the fight to end cancer for a long and successful future for everyone. This is an event like no other and has quickly become one of the most anticipated events in Toronto. www.fighttoendcancer.com
About The Princess Margaret Cancer Foundation
The Princess Margaret Cancer Foundation at University Health Network raises funds for breakthrough research, exemplary teaching and compassionate care at Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which now includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute. More information about the Foundation can be found at www.thepmcf.ca
