Grit Meets Glamour - A Sneak Peek At The Fight To End Cancer 2017 Official Campaign

February 27, 2017
Filed Under: Top Stories


The Fight To End Cancer 2017 Fight Team spend the day in front of the camera as we prepare to release the FTEC2017 Official Campaign. Photo Credit: Dayrit Photography (http://www.dayritphotography.ca)

The Fight To End Cancer 2017 Fight Team spend the day in front of the camera as we prepare to release the FTEC2017 Official Campaign.
Photo Credit: Dayrit Photography


Grit Meets Glamour – A Sneak Peek At The Fight To End Cancer 2017 Official Campaign

Article By: Erica McMaster


On Sunday Feb 26th, when Hollywood’s elite were getting prepped for the Academy Awards, our Fight To End Cancer (FTEC2017) Fighters got glammed up at Toronto’s Old Mill for the Official 2017 Fight To End Cancer Promotional Campaign.  Walking into the Balmoral Room, you would never have guessed that the fighters had a 6:30 am call time; the mood on set was light and the camaraderie evident, as the team went though a series of set and costume changes.

Spencer Wynn, official campaign photographer, watches on as Rebecca Freeman assists with capturing FTEC2017 Fighter, William Iafano’s headshots.
Photo Credit: Virgil Barrow

The shoot, worthy of a Vanity Fair spread, was conceptualized by FTEC official photographer Spencer Wynn.  The first part of the day saw the fighters completely transformed, courtesy of a team of talented make up artists and formal wear provided by TIPTOP Tailors, now in it’s 4th year of partnership with FTEC.  We were fortunate to have TIPTOP Creative Director, Luiggi Carrubba and Marketing Coordinator, Laura Del La Rocca onsite to oversee the formal component of the shoot and are incredibly grateful for their ongoing support.

Left to Right: Jennifer Huggins, Executive Director of Fight To End Cancer - Luigi Carrubba and Laura Della Rocca of Tip Top Tailors - On site at the Official Campaign Photoshoot for FTEC2017 Photo Credit: Dayrit Photography

Left to Right: Jennifer Huggins, Executive Director of Fight To End Cancer – Luigi Carrubba and Laura Della Rocca of Tip Top Tailors – On site at the Official Campaign Photoshoot for FTEC2017
Photo Credit: Dayrit Photography

This year’s co-main event Allison Dellandrea and Kim Hamill were dazzling in their respective gowns.  They showed off their drool worthy physiques, courtesy of a combination of cross fit, distance running and hours at the boxing gym. The men, well, they cleaned up nicely too;)  The official campaign group shot was rounded out by the always inspiring duo, Virgil Barrow and Jennifer Huggins, the main force behind this incredible event.

Virgil Barrow is treated to hair and makeup, while Betty Ann Mosher (left) and Lynn Mosher (right) Take care of wardrobe. Photo Credit: Dayrit Photography

Virgil Barrow is treated to hair and makeup, while Betty Ann Mosher (left) and Lynn Mosher (right) Take care of wardrobe.
Photo Credit: Dayrit Photography

The team packed up midday and headed over to Kingsway Boxing Club for yet another costume change!  This part of the shoot was in their athletic gear, generously provided by our partners at Kimurawear.

Arnold Cayacanlan (right), officail FTEC videographer, directs FTEC2017 Fighter Brandon Glynn on set. Photo Credit: Virgil Barrow

Arnold Caylacyan (right), officail FTEC videographer, directs FTEC2017 Fighter Brandon Glynn on set.
Photo Credit: Virgil Barrow

Michael Sinanan (FTEC2017 Fighter) is geared up by our official equipment partner (Kimurawear) as he's directed on set. Photo Credit: Virgil Barrow

Michael Sinanan (FTEC2017 Fighter) is geared up by our official equipment partner (Kimurawear) as he’s directed on set.
Photo Credit: Virgil Barrow

After a full day of posing, our 2017 fighters succeeded in capturing a portfolio of jaw dropping shots to be used for promoting this year’s Gala Fundraiser on Saturday May 27th in support of the Princess Margaret Cancer Foundation.

A huge thank you to all of the photographers, hair & make-up artists, assistance crew & FTEC’s Planning Committee for  all their hard work in executing such an inspiring and stunning campaign.

Campaign Photographer: Spencer Wynn | Photographer Assistant: Rebecca Freeman
Social Media: PINKbear – Rachel Martin and Patrick Balfour
Videographers: Arnold Caylacyan | Harrison Edgecombe
Behind The Scenes: Vincent Dayrit
Hair and Makeup Artists: Mishka Prefontaine | Brynda Brahmbhatt | Monique Lewis | Monika Iskra
Shoot Location: The Old Mill, Toronto
Wardrobe By: TIP TOP Tailors | Kimurawear

Meet our team of hair and makeup artists for the Fight To End Cancer. Left to Right: Photo Credit: Dayrit Photography

Meet our team of hair and makeup artists for the Fight To End Cancer.
Left to Right: Brynda Brahmbhatt, Mishka Prefontaine, Monika Iskra, Monique Lewis.
Photo Credit: Dayrit Photography

The Old Mill Toronto hosts our annual black-tie gala. The beautiful ballrooms were transformed this weekend into our official campaign set and green rooms. Photo Credit: Vincent Dayrit

The Old Mill Toronto hosts our annual black-tie gala. The beautiful ballrooms were transformed this weekend into our official campaign set and green rooms.
Photo Credit: Vincent Dayrit

PINKbear Social Media - Rachel Martin and her partner Patrick Balfour (who managed to stay behind the camera) kept FTEC updates coming all day from behind the scenes. PINKbear Social Media is the official social media partner of the Fight To End Cancer.

PINKbear Social Media – Rachel Martin and her partner Patrick Balfour (who managed to stay behind the camera) kept FTEC updates coming all day from behind the scenes. PINKbear Social Media is the official social media partner of the Fight To End Cancer.
Photo Credit: Vincent Dayrit

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