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By April 28, 2015January 6th, 2022No Comments

Fight To End Cancer & Tip Top Tailors To Spread Awareness Through #iFightCancer Campaign

For Immediate Release
Media Relations
Toronto, ON

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TORONTO, ON – (April 28, 2015) – The Fight To End Cancer (FTEC) is pleased to announce the launch of its brand new awareness campaign #iFightCancer in partnership with Tip Top Tailors, with proceeds going directly to benefit the Princess Margaret Cancer Foundation.

Beginning Monday, May 4th 2015, and running until the night of our 4th Annual Fight To End Cancer black tie charity boxing gala on Saturday, May 30th 2015, all 32 Tip Top Tailors retail locations across the GTA will have #iFightCancer postcards available, through a small donation, at cashier stations. These postcards, similar to “Hello My Name Is” badges, gives the community the opportunity to publicly share why they are fighting to end cancer, via posting a “selfie” online with the hashtag #iFightCancer.
The ability to help make a difference in the fight to end cancer is not only reserved to those who attend our gala. Cancer affects us all. FTEC’s founder, Jennifer Huggins, has always been passionate about spreading this message. She had this to say about our brand new awareness campaign:
“No one fights alone. This is an important message we hope to spread worldwide to those who are fighting, or have loved ones fighting, cancer. The #iFightCancer campaign will run year-round and will bring together the reach and power of online, social media engagement. Through partnerships with companies like Tip Top Tailors, we have expanded our ability to spread this message.” 
This will be Tip Top Tailors second year as a top-tier partner of the Fight To End Cancer. It is the hope of both FTEC and Tip Top Tailors that the #iFightCancer campaign will, not only raise significant funds for cancer research at the Princess Margaret Cancer Foundation, but will also help to spread awareness of our ultimate message – we are ALL able to take part in the fight to end cancer.


Media Inquiries:
David Kelly
Public Relations Director, Fight To End Cancer
About Fight To End Cancer
The Fight To End Cancer is an annual black tie fundraiser founded in 2011 by Jennifer Huggins. We have chosen to partner with the Princess Margaret Cancer Foundation due to their direct support within the community. Our goal is to raise funds for cancer research year-round with the support of the local community and business owners. Let’s make a difference now in the fight to end cancer for a long and successful future for everyone. Join us for the much-anticipated fourth annual Fight To End Cancer fundraiser – Saturday, May 30th, 2015.
About Tip Top Tailors
Tip Top Tailors, part of Canada’s leading men’s apparel retailer, Grafton-Fraser Inc., has been providing business and formal attire to the country’s most stylish men for over 100 years. Fight To End Cancer prides itself on having the opportunity to partner with an iconic brand, such as Tip Top Tailors, who have a storied history within Canada’s business and retail communities.