This year, CRUSHABLE joins the 2025 Fight To End Cancer Charity Gala as a proud sponsor—adding elegance, flavour, and generosity to the table.
Known for curating intimate, educational, and entertaining wine-tasting experiences, CRUSHABLE is redefining the way we connect with wine, and more importantly, with one another.
CRUSHABLE experience promises laughter, learning, and a deeper appreciation for every glass. Their tastings go beyond the wine itself—they are crafted to be memorable experiences where connection and curiosity flow as freely as the pours.
“CRUSHABLE believes in the power of shared experiences, and this year, they’ve chosen to use their platform to support something bigger—helping fund cancer research, care, and awareness through their partnership with FTEC.”
A Toast to Change: CRUSHABLE Brings Wine and Heart to FTEC 2025
For over a decade, The Fight To End Cancer has brought together communities, athletes, businesses, and change makers to raise critical funds for The Princess Margaret Cancer Foundation—one of the top 5 cancer research centres in the world. What began as a single black-tie charity boxing gala has grown into a year-round movement, with 100% of proceeds going directly to the Foundation. Every donation, every punch thrown in the ring, and every ticket sold helps fuel groundbreaking research and compassionate care.
As part of their contribution to FTEC 2025, CRUSHABLE has generously donated two seats to one of their exclusive private tasting events—an opportunity to explore premium wines in a fun, approachable environment guided by expert sommeliers.
A Cause Close to Home. In their words:
“Several members of my family have been deeply affected by cancer, including loved ones we’ve tragically lost to the disease. Our support is offered in their honour—with the hope of contributing to a future where others don’t have to face the same loss.”
– Laura Batten
With CRUSHABLE’s support, FTEC continues to build momentum, bringing together industries and individuals with a shared goal: a world where cancer no longer takes the ones we love.
We are proud to welcome CRUSHABLE into the FTEC sponsorship family, and we thank them for raising a glass not just to great wine—but to progress, compassion, and the fight for a cancer-free future.
About CRUSHABLE
CRUSHABLE is a Toronto-based wine experience company dedicated to making wine education fun, inclusive, and approachable. Through thoughtfully curated tastings and private events, CRUSHABLE connects people with exceptional wines and the stories behind them—removing the intimidation often associated with the wine world. Led by passionate experts, their events are designed to engage, educate, and entertain, whether you’re a seasoned wine lover or just starting your journey. At its core, CRUSHABLE is about bringing people together through shared experiences, one glass at a time.
DEFEAT IS NOT AN OPTION!
We are always looking for more people ready to take on the fight and if you’re interested please Contact Us and Join The Fight! Together we can end cancer once and for all!
Together we can end cancer once and for all!
The Fight To End Cancer (FTEC) is profoundly grateful for the unwavering support of our presenting partners: Grafton Apparel, Landscape Plus Ltd., and our newest partner, APEX Mobile Media.
Since 2014, Grafton Apparel has been a force in the community, contributing over $2 million to The Princess Margaret Cancer Foundation through innovative, year-round initiatives.
Landscape Plus Ltd., under the leadership of Jim Mosher and family, has been instrumental since 2012, helping to raise over $3 million in direct donations. Their dedication honours personal connections to the cause and strengthens our community impact.
Elevating their commitment, APEX Mobile Media, a key sponsor since 2020, has stepped into the role of Presenting Partner for 2025. Their global reach and expertise in mobile advertising are set to amplify FTEC’s mission, bringing the fight against cancer to a worldwide audience. Together, these partnerships embody our collective resolve to knock out cancer in our lifetime.
About The Fight To End Cancer
The Fight To End Cancer (FTEC) is a year-round initiative driven by ambassadors, sponsors, and volunteers worldwide. Since our inception in 2012, we have donated over $3 million to the cause. Funds raised by FTEC go directly to the GTX Program at The Princess Margaret Cancer Foundation. Each year, we honour the hard work and dedication of our FTEC family through alternating events: a black-tie charity boxing gala and our newest initiative, The Friday Night Fights ‘To End Cancer’. Our mission is to raise funds for cancer research year-round with the support of the local community and business owners. Together, we will end cancer in our lifetime. Learn More About The Fight To End Cancer.
About The Princess Margaret Cancer Foundation
The Princess Margaret Cancer Foundation at University Health Network raises funds for breakthrough research, exemplary teaching and compassionate care at Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which now includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute. More information about the Foundation can be found at www.thepmcf.ca
