We’re proud to welcome Thirdzy, a company rooted in science, wellness, and compassion, to the 2025 Fight To End Cancer sponsor family.
Known for their innovative, melatonin-free sleep aid designed specifically for active individuals, Thirdzy helps people optimize their recovery so they can show up at their best—day after day.
Built by a team of health and performance enthusiasts, Thirdzy blends cutting-edge research with real-world application to support better rest, deeper recovery, and stronger daily performance. With a growing community of athletes, entrepreneurs, and wellness-minded individuals, Thirdzy is redefining what it means to rest well and live fully.
Recharging the Body, Empowering the Cause
Thirdzy has generously donated a 30-Night Supply of their signature sleep formula to this year’s FTEC Charity Gala Silent Auction. Crafted with research-backed natural ingredients like magnesium, GABA, and L-theanine, Thirdzy promotes deeper, more restorative sleep without the grogginess commonly associated with traditional sleep aids. Each serving also includes 10g of collagen, supporting overnight muscle and joint recovery—ideal for athletes, professionals, and anyone seeking peak performance and wellness.
As part of their contribution to FTEC 2025, CRUSHABLE has generously donated two seats to one of their exclusive private tasting events—an opportunity to explore premium wines in a fun, approachable environment guided by expert sommeliers.
A Cause Close to Home. In their words:
“At Thirdzy, our mission is to help people sleep better, recover faster, and live healthier lives. But no amount of rest can heal the pain cancer brings into so many homes—including our own.”
“We’re proud to support the Fight To End Cancer because we believe in taking action—whether it’s in the gym, the lab, or our community. This fight is personal. It’s about standing with those who can’t afford to stand alone. And it’s about building a future where recovery doesn’t just mean better sleep, but a world without cancer.”– Adam Luchini
Thirdzy’s contribution is a reminder that health and healing come in many forms—and that the journey to recovery doesn’t end with sleep. It continues in solidarity, research, and action.
We’re grateful to Thirdzy for stepping into the ring with us and standing tall for the millions affected by cancer. Together, we’re fighting for a future where recovery isn’t temporary—it’s total.
About Thirdzy
Thirdzy is a wellness company dedicated to optimizing sleep and recovery for high-performing individuals. Founded on the belief that quality rest is the foundation of peak performance, Thirdzy offers science-backed, melatonin-free sleep solutions that help users wake up recharged—without grogginess. Each product is formulated with proven ingredients like magnesium, GABA, L-theanine, and collagen to support deep sleep, joint and muscle recovery, and long-term health. Trusted by athletes, entrepreneurs, and wellness enthusiasts alike, Thirdzy is more than a supplement—it’s a lifestyle rooted in better rest, smarter recovery, and sustainable energy for whatever the day demands.
DEFEAT IS NOT AN OPTION!
We are always looking for more people ready to take on the fight and if you’re interested please Contact Us and Join The Fight! Together we can end cancer once and for all!
Together we can end cancer once and for all!
The Fight To End Cancer (FTEC) is profoundly grateful for the unwavering support of our presenting partners: Grafton Apparel, Landscape Plus Ltd., and our newest partner, APEX Mobile Media.
Since 2014, Grafton Apparel has been a force in the community, contributing over $2 million to The Princess Margaret Cancer Foundation through innovative, year-round initiatives.
Landscape Plus Ltd., under the leadership of Jim Mosher and family, has been instrumental since 2012, helping to raise over $3 million in direct donations. Their dedication honours personal connections to the cause and strengthens our community impact.
Elevating their commitment, APEX Mobile Media, a key sponsor since 2020, has stepped into the role of Presenting Partner for 2025. Their global reach and expertise in mobile advertising are set to amplify FTEC’s mission, bringing the fight against cancer to a worldwide audience. Together, these partnerships embody our collective resolve to knock out cancer in our lifetime.
About The Fight To End Cancer
The Fight To End Cancer (FTEC) is a year-round initiative driven by ambassadors, sponsors, and volunteers worldwide. Since our inception in 2012, we have donated over $3 million to the cause. Funds raised by FTEC go directly to the GTX Program at The Princess Margaret Cancer Foundation. Each year, we honour the hard work and dedication of our FTEC family through alternating events: a black-tie charity boxing gala and our newest initiative, The Friday Night Fights ‘To End Cancer’. Our mission is to raise funds for cancer research year-round with the support of the local community and business owners. Together, we will end cancer in our lifetime. Learn More About The Fight To End Cancer.
About The Princess Margaret Cancer Foundation
The Princess Margaret Cancer Foundation at University Health Network raises funds for breakthrough research, exemplary teaching and compassionate care at Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which now includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute. More information about the Foundation can be found at www.thepmcf.ca
