The Grafton Apparel Team hit the $2 million for The Princess Margaret Cancer Foundation by giving away free keychains and lapel pins with any $20 or more donation. All proceeds support cancer research and patient care at The Princess Margaret. [Photo Credit: Diego Alvarez]
September marks the launch of Grafton Apparel’s 2025 Wear Your Support campaign
September marks the launch of Grafton Apparel’s 2025 Wear Your Support campaign, with Tip Top and George Richards Big & Tall Menswear locations across Canada once again uniting in support of The Princess Margaret Cancer Foundation. Through their unwavering support and nationwide initiatives, Grafton has contributed over $2 million since 2017. In 2024, they reached a record-breaking milestone, raising $500,000 in a single year — their most successful campaign to date. Building on this momentum, Grafton now aspires to surpass the $2.5 million mark in total funds raised through the 2025 campaign.
United for a Cause
What started as an employee-driven initiative has grown into a nationwide movement. From head office to the sales floor, Grafton staff are united by a shared purpose: to help change the future of cancer. Each year, their efforts have surpassed expectations, and 2025 is already off to an incredible start. At Grafton’s recent Managers’ Conference, an additional $12,000 was raised through their team raffle, bringing this year’s ambitious $2.5 million goal closer to reality.
Join the Fight: Visit any Tip Top and George Richards Big & Tall Menswear locations across Canada to support the 2025 Wear Your Support campaign.
Supporting Groundbreaking Research
Every dollar raised through Wear Your Support goes directly to The Princess Margaret Cancer Foundation, one of the top five cancer research centres in the world. Funds fuel life-saving programs like the Guided Therapeutics (GTx) initiative led by Dr. Jonathan Irish, advancing research and treatment strategies that are shaping the global fight against cancer.
A Culture of Giving
Grafton Apparel has woven philanthropy into the fabric of its business. The Wear Your Support campaign has not only generated vital funding but also created lasting connections between employees, customers, and communities touched by cancer. From coast to coast, Canadians are invited to take part by visiting any Grafton store and making a donation — a small act that contributes to life-changing impact.
Grafton Apparel has been a dedicated sponsor of The Fight to End Cancer since 2014, taking on a prominent presenting partner role since 2017.
Looking Ahead
The 2025 campaign is more than a fundraiser; it’s a promise to keep fighting until cancer is defeated. With the strength of its team, loyal customers, and long-standing partnership with the Fight To End Cancer, Grafton continues to prove that when we come together, there is no limit to what we can achieve.
Over the years, The Fight To End Cancer display has been a highlight at the White Oaks Tip Top store in London, Ontario. Each year, the White Oaks team surpasses expectations, consistently setting new records in their dedicated Fight To End Cancer campaign.
Join the fight. Visit any Tip Top and George Richards Big & Tall Menswear locations across Canada and make your donation today!
To every customer who made a donation, every employee who championed the cause, and every supporter who shared their story — thank you. It’s because of you that this campaign continues to thrive and deliver life-saving results.
Together with the Princess Margaret Cancer Foundation, the Grafton Apparel family is making a lasting impact. And while the fight is far from over, each year brings us closer to the day when cancer is no longer a threat to our loved ones.
Grafton’s Campaign: Wear Your Support!
Each year, Tip Top and George Richards Big & Tall Menswear locations nationwide invite customers to “Wear Their Support” by making a donation of $20 or more, receiving a commemorative Fight To End Cancer key chain or lapel pin in return.
Launching every September, Grafton Apparel’s in-store campaign proudly supports the Fight To End Cancer, with all proceeds directed to the GTx Program at The Princess Margaret Cancer Foundation. Since its inception, the Grafton family has raised an incredible $2 million through this powerful initiative — and this year, they are aiming higher than ever.
Exciting new activities, including competitive pizza parties, raffles, draws, prizes, and talent shows, are set to rally even greater community engagement. With the strength of their employees, customers, and partner companies, Grafton Apparel is anticipating another record-breaking year in the fight to end cancer.
Grafton Apparel is deeply committed to keeping the public engaged in their mission. They aspire to be a driving force in the battle against cancer through their various initiatives. Recognizing the pervasive impact of cancer, they are steadfast in their fight on behalf of survivors, victims, and those who have lost loved ones. Notably, Grafton Apparel’s CEO, Lance Itkoff, personally reaches out each year to vendors and supporters via email, expressing both gratitude and encouragement for their unwavering support.
”Many of us have been affected by cancer in some way—a friend, a family member, a colleague or a neighbour who may be struggling with cancer right now. Grafton Apparel has a rich heritage of serving Canadians for more than 100 years, and one of our greatest strengths is our incredible team of progressive, loyal and committed people. Our associates across the country have always rallied tirelessly around our fundraising efforts. Our involvement helps create a brighter future for our families, our friends and our communities. As an Official Partner, we look forward to many more years of triumphs and success stories in our continuing support of the Fight To End Cancer — a battle we can all win together.
Grafton has a rich heritage of serving Canadians and has been around for more than 100 years. One of our greatest strengths is our incredible team of loyal and committed associates across the country, who have always rallied tirelessly around our fundraising efforts. Our involvement helps create a brighter future for our families, our friends and our communities.
Each year, all Grafton stores run a “Wear Your Support” campaign. Tip Top, George Richards Big & Tall give FREE Fight To End Cancer lapel pins and key chains for every minimum donation of $20, with all proceeds benefiting the cause.
Since 2017, with the help of our amazing customers and vendor partners, Grafton Apparel is proud to have raised over $2,000,000 towards the fight, and every dollar has gone directly to The Princess Margaret Cancer Foundation. This year our goal is to turn that to over $2,000,000, which would make it another record-breaking year.
As an Official Partner, we look forward to many more years of triumphs and success stories in our continuing support of the Fight To End Cancer — a battle we can all win together.
The Fight To End Cancer (FTEC) is profoundly grateful for the unwavering support of our presenting partners: Grafton Apparel, Landscape Plus Ltd., and our newest partner, APEX Mobile Media.
Since 2014, Grafton Apparel has been a force in the community, contributing over $2 million to The Princess Margaret Cancer Foundation through innovative, year-round initiatives.
Landscape Plus Ltd., under the leadership of Jim Mosher and family, has been instrumental since 2012, helping to raise over $3 million in direct donations. Their dedication honours personal connections to the cause and strengthens our community impact.
Elevating their commitment, APEX Mobile Media, a key sponsor since 2020, has stepped into the role of Presenting Partner for 2025. Their global reach and expertise in mobile advertising are set to amplify FTEC’s mission, bringing the fight against cancer to a worldwide audience. Together, these partnerships embody our collective resolve to knock out cancer in our lifetime.
About The Fight To End Cancer
The Fight To End Cancer (FTEC) is a year-round initiative driven by ambassadors, sponsors, and volunteers worldwide. Since our inception in 2012, we have donated nearly $4 million to the cause. Funds raised by FTEC go directly to the GTX Program at The Princess Margaret Cancer Foundation. Each year, we honour the hard work and dedication of our FTEC family through alternating events: a black-tie charity boxing gala and our newest initiative, The Friday Night Fights ‘To End Cancer’. Our mission is to raise funds for cancer research year-round with the support of the local community and business owners. Together, we will end cancer in our lifetime. Learn More About The Fight To End Cancer.
About The Princess Margaret Cancer Foundation
The Princess Margaret Cancer Foundation at University Health Network raises funds for breakthrough research, exemplary teaching and compassionate care at Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which now includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute. More information about the Foundation can be found at www.thepmcf.ca
