As the COVID-19 situation continues to evolve, we are all experiencing uncertain times. In light of the current situation, in consultation with our partners and the FTEC Fight Team, we have made the difficult decision to postpone the Fight To End Cancer for 2020. We are working to reestablish dates for and will be in touch with all event partners, sponsors and attendees when new dates have been identified. For Full Statement, Updates and Protocols, please visit:
[COVID-19 UPDATE] Fight To End Cancer 2020

Nobody Does It Fresher! Hilite Fine Foods takes a bite out of Cancer

January 14, 2020
Filed Under: Ambassador Features, Top Stories

Fight for the Future of Henry and Eddie

FTEC2020 Fighter Josh Seigal aka the Fine Fruit Ninja in front of his Sponsors Truck!

Nobody Does It Fresher! Hilite Fine Foods takes a bite out of Cancer.

Community support is what has built the Fight To End Cancer over the last 8 years, without all the love and support we wouldn’t exist! Similar to our new friends at Hilite Fine Foods, Brian and Joe Seigal have been in the produce business for years, working in the Humbertown community. Family-run businesses like Hilite Fine Foods are true staples in our community. This year their family member Josh and his wife Julia have joined the Fight To End Cancer 2020 Fight Team. This dynamic duo are sure to ‘wow’ you as they give it their all in the Ring.

Brothers Brian & Joe from Hilite Fine Foods

In their own words…

“When Josh shared his plans to join the Fight To End Cancer, we immediately knew this was a cause that we wanted to support along with him. Josh knows just how devastating this disease can be, having lost both of his maternal grandparents to cancer. We are excited to support Josh in his fundraising efforts towards this deeply meaningful cause.”

– Joe and Brian Siegal, Hilite Fine Foods


In 1977 David Siegal along with his two sons Joe & Brian opened up Humbertown fruit market that sold produce to customers in surrounding neighbourhoods. After many years of success with the fruit market, Joe & Brian realized an opportunity to sell produce to the foodservice industry.

In 1991 their opportunity turned into reality when they opened up Hilite Fine Foods Inc. on Horner Avenue. Hilite has flourished in the wholesale produce industry selling their premium produce to hotelsconvention centersgolf coursesnursing homes and restaurants to name a few.

Their produce has even been featured on many Canadian television food shows such as Cook Like A Chef. Because of Hilite’s high inventory turn over Joe & Brian shop the Ontario Food Terminal twice a day to ensure that their customer’s only receive the freshest and most delicious produce available in Ontario.

Thank you again for your support Hilite Fine Foods! 

We are always looking for more people ready to take on the fight and if you’re interested please Contact Us or Join The Fight!

Together we can end cancer once and for all!!

Defeat Is NOT An Option!


About Fight To End Cancer

The Fight To End Cancer (FTEC) is a year round initiative carried out by ambassadors, sponsors and volunteers worldwide.  Funds raised by FTEC are donated directly to the Princess Margaret Cancer Foundation.  Each year we celebrate the incredible hard work and dedication of our FTEC family with a black-tie charity boxing gala.  This gala showcases 10 men and women who represent our Official Fight Team.  More About Us or Join The Fight!


Help the Fight To End Cancer Fight Team reach their annual goal of $2 million dollars before Fight Night! Use the link below to get to know the individual team members better and support them in their Fight To End Cancer! Defeat Is NOT An Option

Sponsor A Fighter  Tickets & Event Info

Media Contact:
Jennifer Huggins
Executive Director
Phone: +1.416.666.9314
Email address:

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